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October 24, 2017

Brandemic: pain & precaution Brandemic (noun): Brand (n) + Endemic (n) A neologism of Brand and Endemic meaning the widespread malady of imprudent, ill strategized and below par executed brand malpractices causing brand failure and brand obsolescence. The Pain Obsolescence (noun): The process of becoming obsolete; falling into disuse or becoming out of date. And that’s what exactly is happening all around. Brands are becoming more of a namesake; degenerating; turning obsolete with depleting...

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October 11, 2017

If I ask you to bolt one place your money secure; all your blood, sweat and toil safe! Where would it be? Or what could it be? What is the perfect safe? Bank? Bank replaced Barter with the advent of coins and currencies in silver, gold, brass or just about any mutually accordant tenders. Banking has been the safest and most legal way of storing, transacting and tendering currencies from yore. Prior to public...

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September 23, 2017

His first paycheck in America read Sam Pitroda and that’s when he decided to keep it that way. With about 100 patents in telephony and telecommunication under his belt, Sam ironically was born when telephones where landlines and landlines were a rarity and nowhere where he was born. Not until he was 22, when he first arrived in the US, he could lay hand on one of these technological marvels. Born in Titilagarh (Odisha)...

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September 16, 2017

Though the yuletide is not at hand, the buzz “presto” celebrates a good tiding in advance and indeed it is. Presto as an open source query engine that deals with mammoth data integration whilst staying afloat without a glitch, works like a magician's charm. In large scale service providers like the Facebook and few other social media and not so social networking platforms, presto and similar engines are used to deal with gallons of...

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August 21, 2017

  Case study: Kodak Branding to any enterprise is what taste and flavor is to your favorite delicacy at your favourite street food vendor. You vaguely whiff the same, from a mile off; craving and drooling. It`s ingrained in your senses and palate. That`s how Brands are. You recognize them. You cherish them. You long for them. You vouch for them. Remember this? Nah! Probably you won’t! And this? Of course you do; if...

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August 14, 2017

A prologue From Gurus to Gurukuls to Google, pedagogics has evolved into a cozy cocoon of easily accessible information and knowledge with tremendous impact post industrialization. The impact has been radical. Historically mankind has been struggling as a society engaged in mentoring and pedagogic; trying to implement the best available resources at hand. Although various tools existed and supposedly were crafted to aid education; none could ever come even a mile closer to the...

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August 10, 2017

The recent suicide of a 14 year old Mumbai lad, Manpreet Singh who leaped to death, is touted to be the first ever, related to the shady online game the Blue Whale challenge which allegedly has its terminal task instigating the player to commit suicide in order to win the game. Succumbing to its diabolical allure some 150 teenagers worldwide ever since its inception in 2013, the game has a shady shadowy underground existence...

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